Star Wars: May The Toys Be With You

I am writing this blog after a visit to ‘May the Toys be With You’, an exhibition of Star Wars toys that was held at a conference centre in Coalville, Leicestershire on the original site of the Palitoy factory where the very toys were manufactured in the late 1970s and early ‘80s.

Incredibly, but perhaps not surprisingly, all the merchandise on show came from the personal collection of one Star Wars fan, Matt Fox. For anyone who was around when the first Star Wars films were released between 1977-83, or who had any of the toys, this exhibition would have been very nostalgic. For those who were local to the Palitoy factory off Jackson Street the sense of nostalgia would have been two-fold.

Palitoy was the home of Action Man, Tiny Tears and Pippa – the latter a diminutive fashion doll, and much cooler than Barbie in my opinion. Children from North West Leicestershire (like myself) lucky enough to have had relatives and family friends who worked at Palitoy were inundated with staff-discounted toys. There was also a factory outlet on Owen Street where you could buy these figures. Incidentally, the Rex Cinema, which was literally a light sabre’s length away from the factory, is where I saw the original Star Wars movies.

Film historian Peter Biskind argues that Star Wars proved young audiences would go to the cinema to see a film without big-name Hollywood stars. And that although merchandising tie-ins with films had already existed for several decades, Star Wars alerted the studios to a larger scale of merchandising through items such as T-shirts and action figures. Good or bad, this gave film studios from then onwards an incentive to replace complex characters with simple figures that could be turned into toys (Biskind, 1998: 341).

According to information given at the exhibition, approximately 300 million action figures of Luke Skywalker et al were sold between 1977 and 1985. Intriguingly, there is a legend that unsold leftover toys were sent to landfill and could be worth a fortune if they were dug up today. If only us kids had kept all our Star Wars figures – preferably still in their blister packs!

My last remaining Star Wars toys

Bibliography:

Biskind, Peter,1998, Easy Riders Raging Bulls, How the Sex ‘n’ Drugs ‘n’ Rock ‘n’ Roll Generation Saved Hollywood, London: Bloomsbury

Carry On in Wellingborough

I was introduced to an interesting pub in Wellingborough, Northants. Highly regarded, the Coach and Horses has won numerous awards and judging by the interior decor (and the quality of the beer) it was easy to see why.

In creating the atmosphere of the pub, the owner must be something of a hoarder. Pump clips adorn almost every available space, alongside other breweriana.

What caught my eye, however, were the autographed photos of Carry On actors displayed on the walls.

Joan Sims, Jack Douglas, Kenneth Williams and Jim Dale

spot Hattie Jacques

Bernard Breslaw and Peter Butterworth snuggled amongst the pump clips

Although Babs, Hattie, Sid James, Kenneth Williams and Peter Butterworth et al were all present, believe me, this was no Whippet Inn.

Introducing Media Practice: The Essential Guide

Introducing Media Practice started life back in 2012 just after I had finished my previous book The Holiday and British Film (2012). This is the first text book that myself and my co-author Georgia Stone have written, so along the way we have learned quite a lot about the process of writing a textbook and how this differs to writing a book as a result of academic research (such as The Holiday and British Film). Two of the main priorities were to make it user-friendly and to ensure that the exercises included in the book are something that the reader will be inspired to do.

The finished result is a study guide that should appeal to lecturers as well as students to help explain the connection between media practice and media theory. There are twelve chapters with themes such as audience research, scripting, mise-en-scene, editing, and project evaluation.

The book is aimed at media students who are on courses that have a mix of theory and practice and helps to make links between these two approaches. By reading this book and carrying out some of the recommended exercises, students will find that an understanding of the purpose of their practical work can be improved by referring to theory, and conversely, an understanding of critical analysis can be enhanced, by putting it into practice. An understanding of cultural contexts, audiences, and representation for instance will produce graduates who are more desirable to future employers, over prospective employees who only have technical skills.

The introduction to the book explains this concept. In it we quote Professor Guy Starkey who says that ‘in the analysis of media texts, reception alone can be an insufficient approach’, and that ‘active learning’ can be ‘achieved by encoding as well as decoding’ (Starkey, 2000). In other words, producing media texts can enable students to understand how meaning is constructed at the production stage of the communication process, as well as at the reception stage.

Our book includes some elements of instruction – it would not be a textbook if instructions were not included – but Georgia and I are primarily interested in getting students to think about the ‘why’ rather than the ‘how to’ aspects of their projects. For example, we want them to ask themselves why a character should wear a particular costume, what the effect is of a particular setting on the rest of the story, and what significance age and gender has when used in a voiceover.

For students who have previously been resistant to theory, we hope that by applying it to their practical work, they will experience a series of ‘eureka’ moments, and identify the connections between practice and theory on their courses! This will help them to enjoy developing skills and confidence in media analysis and ultimately make them a more successful media student… and graduate.

You can find more details about the book here:

Sage Publications website

Amazon UK

Bibliography:

Starkey, Guy, 2000, ‘Taking on the Tabloids: A Rationale for the Teaching of Media Practice’, paper given at the AMPE conference, Bournemouth, September.

Reviews:

‘An indispensable resource for students and lecturers alike. This book helps readers link their media practice degrees to careers in the industry while also underlining the importance of critical thinking and theoretical foundations.’

Michael Wayne, Brunel University London

‘A much needed and valuable book, full of excellent advice and guidance. It will become an essential text for both students and instructors in media studies.’

James Newton, Canterbury Christ Church University