In his well-known essay on the comic postcard, Orwell highlights a number of recurrent themes which McGill’s cards are reliant upon, namely: sex, home life, drunkenness, W. C. jokes, inter-working class snobbery, stock figures, and politics. Obscenity plays a large part in the humour of these cards, in the double entendres of the written text and in the visualisation of voluptuous women with ‘grossly over-emphasised’ breasts and buttocks, which he claims, are ‘caricatures of the Englishman’s secret ideal’ (Orwell, 2000: 198).
However, the McGill postcard museum at Ryde on the Isle of Wight reveals another theme that Orwell’s essay chooses not to highlight: homosexual stereotyping and androgyny. The short crop hairstyles of 1920s/’30s women and dandification of men, and the subsequent blurring of genders appears to have prompted most of these comic images.
Here are a few amusing examples...
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| Masculine women and feminine men |
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| Seaside peepers take a closer look... |
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| A woman golfer puts the men's noses out of joint |
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| A postcard from the daring resort of Great Yarmouth! |
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| The dandy |
Further reading: Orwell, George, 2000, Essays, London: Penguin
