Tuesday 6 December 2011

The Phantom Ride: Then and Now



The phantom ride was a popular genre or filming technique of silent cinema. For the production of these films a camera was attached to the front of a train or other vehicle in order to capture the excitement of speed and motion. These early films usually only ran for a minute or less and often appeared as a fairground or theatrical attraction. For example, the early film pioneer R. W. Paul made a film entitled On a Runaway Motor Car Through Piccadilly Circus (1899) ‘which showed the view from a car ‘speeding’ through the streets’, probably created by ‘under-cranking’ the camera during filming (Chanan, 1980: 286).
Of perhaps more interest here, however, is Paul’s film from the previous year, A Switchback Railway (1898), for which a camera was attached to the front of a rollercoaster. Barnes (1983) comments that ‘audiences in those days were not accustomed to such cinematic view-points [sic] and would have found the film much more thrilling than we do today’ (Barnes, 1983: 17-18). He goes on to say that it is ‘an interesting film and still entertains, but its appeal today is far different from that which was originally intended’ (Barnes, 1993: 18). It is a valid comment, but it could be argued that Barnes is considering the film in the context of it being a novelty and a contrast to the ‘complexities of modern-day cinema’ (Barnes, 1983: 18). What should be considered is that although the phantom ride disappeared as a subject matter in its own right, due to the ‘narrativization of cinema’ and longer running times, it became incorporated into the narrative as a momentary ‘attraction’ (Elsaesser, 1990: 60; 56).
As Charles Musser suggests, as early as 1899 phantom rides ‘became incorporated into the travel narrative, enabling the showman to literalize the traveller’s movement through time and space…G. A. Smith made a one-shot film of a couple kissing in a railway carriage – a gag which had comic-strip antecedents. He suggested that showmen insert Kiss in the Tunnel into the middle of a phantom ride, after the train had entered the tunnel’ (Elsaesser, 1990: 128).
In an echo of R. W. Paul’s ‘switchback’ film, an exciting rollercoaster ride scene appears in the Blackpool Pleasure Beach sequence in Hindle Wakes (1927). The camera shots cut between point of view (POV) shots from the front of the rollercoaster, and shots of the main protagonists Fanny Hawthorn (Estelle Brody) and Allan Jeffcote (John Stuart) reacting to the thrill of the ride. Other Pleasure Beach ride POV shots appear in Sing As We Go (1934) and the documentary Holiday (1957), again combined with reaction shots from the holidaymakers in order to construct a thrilled reaction from the cinema-going audience. 


 The Big Dipper sequence from Hindle Wakes (1927)




In later years, the phantom ride also reappeared elsewhere in a different guise. One such example was the ‘Cine 2000’ at Alton Towers theme park which attracted visitors between 1980 – 1992. This was a large dome-shaped cinema which the audience stood inside, immersed in POV shots being projected on the concave ceiling of the dome. As the author of the Alton Towers Almanac website comments:

The Cine 2000 was a must have attraction in the early eighties, with many other parks around the country also installing them at about the same time… The movie itself was made up of specially filmed scenes on roller coasters, racing cars, and such like. The idea worked well, and many times I can remember people falling over, as they completely lost their sense of balance while watching (Alton Towers Almanac).

Today, phantom rides also appear as a marketing tool on the Blackpool Pleasure Beach website and on the Pleasure Beach YouTube channel, which features POV videos from the front of the Pepsi Max Big One, Infusion, and Revolution rollercoaster rides, for instance. Similarly, there are numerous amateur videos uploaded on YouTube by thrill-seeking holidaymakers who have either filmed their POV of the rides, or else, turned their cameras onto themselves to capture their faces as they scream. The phantom ride may have faded as a cinema genre or subject, but these examples prove that it still lives on today in some form, with marketing teams and amateur filmmakers considering the POV shots from these rides as worthwhile content for sharing on the internet.



POVs from 'The Big One' from the Pleasure Beach YouTube channel

Bibliography & External Links:
Barnes, John, 1983, Pioneers of the British Film, London: Bishopsgate Press
Chanan, Michael, The Dream That Kicks, The Prehistory and Early Years of Cinema in Britain, 1980, London: Routledge and Kegan Paul
Elsaesser, Thomas, (eds) Early Cinema, Space, Frame, Narrative, (1990), London: BFI



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