Cromer Official Guide, 1965 (Part 3)

Where to Stay

I've been reading about Cromer in the 1960s. In my previous two blog posts I revealed how to travel there by train or coach, and what attractions would be there to tempt visitors to the North Norfolk coast.

In this post I'll take a look into the accommodation.

The Cromer Official Guide from 1965 gives us lots of information about the hotels, guest houses, apartments and caravan parks that were in the town at the time. Some are still thriving today. We can also get an idea about the latest facilities that landlords and landladies mentioned in their advertisements to entice the holidaymaker and reassure them that their establishment was the place to stay!

The Grand (see advertisement above)

'Cromer's finest hotel', This was an imposing structure built in the late 1800s and overlooking the sea. At the time this guide was published, the hotel’s days were numbered. It was demolished 5 years later after a fire.

Hotel de Paris and The Regency

The Hotel de Paris is a beautiful Art Nouveau building directly overlooking the pier. This hotel is now popular with coach parties. It features heavily in the 2012 film In Love With Alma Cogan, which was shot on location in Cromer. In 1965 it advertised itself as 'the leading Cromer hotel'. The Regency is the building adjacent to the Hotel de Paris. The ground floor (formerly the Dolphin pub) is now home to the Craft Burger restaurant.

The Red Lion and the Cambridge

The Red Lion Hotel offered free golf to its guests in 1965 and had hot and cold water in all rooms, as well as central heating.

Its next door neighbour, The Cambridge had an unrivalled position facing the sea, and recommended that its guests book early! Like several of the hotels at Cromer, it offered to book beach huts and tents for its customers.

The advertisement for Bedford House shows an ‘actual view from lounge and bedroom windows’ and offered ‘interior sprung mattresses'. Its ‘moderate terms’ were from 7 and a half guineas.

The advert for El Turista on Cabbell Road also proudly displays the view from the hotel, as well as a photograph of its dining room set ready for a ‘first class’ meal. Interior sprung mattresses and an attractive television lounge were on offer here, as well as a bar.

For luxury and comfort, however, the Colne House Hotel was hard to beat. The advertisement for the Colne boasts two tennis courts, croquet, a maple sprung dance floor and film shows!

If you have holidayed in Cromer recently, it is possible that you may have stayed in one of the following establishments that are still open today:

The Grove, Virginia Court, or the nearby Northrepp's Cottage.

Royal Links Caravan Park

In 1965, a Caravan Park was advertised near to Happy Valley and the Royal Links golf course. There is no caravan park here any more. They have been replaced by some red brick holiday homes at Cromer Country Club.

Perhaps you are the type of holidaymaker who prefers to stay in a holiday flat, rather than a hotel or caravan, such as the Furness or Seafield Holiday Flats? The latter offered a baby-sitting service in 1965.

If you were staying in a flat or caravan and had forgotten to take a portable radio with you, then you could have hired one from John B. Postle’s shop in Mount Street. Postle’s electrical shop is now on Church Street, as is 'K’ Hardware, which also featured in the brochure from the mid ‘60s (see above).

It is quite clear to see from The Cromer Official Guide, that this was ‘a lively little town’ ... [and still is].

As the guide points out:

‘This is a town of character, with the history written all over it of a rise from an ancient and tiny fishing town to a fashionable Victorian and now to a twentieth century seaside resort’ (page 6). 

Quotes and images from Cromer Official Guide, 1965, published by the Cromer Advertising Association, Urban District Council.