Showing posts with label souvenir. Show all posts
Showing posts with label souvenir. Show all posts

Tuesday, 26 July 2016

Cromer Official Guide, 1965 (Part 2)



I’ve been reading a Cromer guidebook from 1965. In my last blog post I shared some details from the guide about how the holidaymaker could have reached this Norfolk seaside town. Today I’m going to tell you about some of Cromer’s visitor attractions.


Tourist Information

On arrival in the town, one of the first ports of call for holidaymakers might have been the information bureau which stood on the East Gangway near The Rocket House Gardens. However, if the holidaymaker had wanted to ask any questions about the resort before booking their holiday, the staff of this Information Bureau would have been ‘glad to answer any enquiry by letter or personal call and give every assistance and help toward making your stay in Cromer an enjoyable one’ (page 1). How reassuring!


If you are familiar with the town you will know that Cromer now has a modern purpose-built tourist information centre on Loudon Road. From here you can find out about public transport services, and places to visit around the county. You can also buy the all-important postcard to send home.



The Picture From the Beach

‘Picture a long, broad, sandy beach – never dirty and never overcrowded – where the retreating tide exposes, among the wave-wrinkled sands and the shallow paddling pools of the ‘lows’, pebble ridges where children delight to gather winkles and hunt for baby crabs and coloured seaweed’ (page 3).


Regular Cromer visitors will recognise the surname of Davies as part of Cromer's crab fishing industry. In 1965 the Davies family not only supplied tourists with crustaceans but also hired out deck chairs and beach huts. As this advert above states…

If visiting in 1965, you could have hired your Davies deckchair and spent a day sitting on the sands. Sadly, in Summer 2016, Davies' crab shop on the Gangway is closed and up for sale.




Attractions

As well as the lovely beaches, there was a model village situated in North Lodge Park in 1965 where visitors could walk 'like Gulliver in Lilliput, among scale models of some of the famous buildings of Norfolk' (page 16).

The nearest model village to Cromer is now Merrivale, just down the coast in Great Yarmouth.



Cromer still has a zoo, but the Amazona is situated further out of town than the one in the 1965 guide. This says that the zoo was a recent addition to the town's attractions in the mid '60s.

'... Owned by a former lion-tamer of Bertram Mills's Circus, Alex Kerr. Mrs. Kerr is a daughter of Coco, and that famous and well-beloved clown is often to be seen nowadays about the streets of Cromer – a benevolent and elderly gentleman, not always recognised without his false nose, red wig and enormous boots' (page 12).

The site of the original Cromer Zoo can be seen to the left of this map



For one shilling and sixpence, the holidaymaker could have visited Birdland.




Golf, tennis, bowls, walking, riding and angling, were the pursuits advertised for the more sporting visitor. The tennis courts on Norwich Road were the ‘finest’ in East Anglia (advertisement, page 106). Other places of interest were the boating lake (still there in 2016), and the Regal Cinema (now known as Movieplex).




Olympia was 'the teenagers' rendezvous' where wrestling, skating, bingo, and jiving provided 'entertainment at its best'. Budgens supermarket and its adjoining car park now stand in its place. Where do the teenagers go jiving now I wonder?....



Budgen's car park in the centre of the photo was the site of the
Olympia Rollerdrome

In the next installment, I will let you know all about the hotels, guest houses and other places where you could have stayed just over 50 years ago.


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All quotes and selected images from Cromer and District Official Guide, 1965, published by the Cromer Advertising Association, Urban District Council.


Tuesday, 22 January 2013

GEW GAWS - SOME THOUGHTS ON SOUVENIR TAT

Stanley Holloway's factory in The Lavender Hill Mob (1951)

In The Lavender Hill Mob (1951) Stanley Holloway's souvenir factory is simply called 'GEWGAWS ltd'. The title is a knowing nod to mass - produced tat such as the small scale imitations of Anne Hathaways Cottage and Southend Pier that he shows to Alec Guinness' character. His model of the  Eiffel Tower is, of course, the most memorable of these as they play a crucial part in the narrative when the casts are used to disguise the gold bullion that Holloway,  Guinness, Alfie Bass and Sid James steal from Guinness' bank.


As Holloway's character says, "My business occupation is something unspeakably hideous. I'm in the 'presents from' trade. You know, present from Brighton, souvenir from Tunbridge Wells..."

"I propagate British cultural depravity"

This culturally elitist tone echoes that of Richard Hoggart in The Uses of Literacy (first published in 1957), who mentions Gew-Gaws as a typical artefact of working class life. 

Most working class families would commemorate their holiday by purchasing small ornaments and trinkets emblazoned with the name of the resort either as a souvenir for themselves or as a gift for friends or relatives back home, and where's the harm in that? If a small ornament can trigger happy memories for 51 weeks of the year (until the next holiday), so be it.

Take for example Devon Blue Ware, manufactured by Foster's Studio Pottery in the West Country. This has got to be the plainest style of ornament or functional souvenir pottery imaginable. 

I'm unsure of the time period when this pottery was produced, but in its time, the factory had clearly cottoned on to a winner: produce pots of differing shapes, sizes and uses; dip them all in the same distinctive blue glaze, then scratch in the name of a seemingly endless list of seaside resorts, picturesque villages or visitor attractions.

The pots are like a blank page... Even with their legends carved on. Holidaymakers can project their memories of the holiday onto these objects that need no elaborate illustrations or decorations. The blue glaze is 'the blue of Devon' (presumably the sea and sky on a clear, sunny day). But the colour of the glaze is the same no matter the name of the resort on the pot.

Here are a few examples...


A 'Land's End' beaker. The jagged line struck through the text probably mimics the division between land and sea.


A boot with 'Cromer' on it. Why a boot? What does this North Norfolk seaside town have to do with the shoemaking industry?


'Good luck from Flamborough Head' on a miniature tankard. I wonder if 'Good Luck from Beachy Head' would be deemed inappropriate?


A condiment bottle from Gretna Green perhaps hinting at a relationship that will turn to vinegar?

There's something strangely calming and charming about these pots, but to others, these souvenirs are seen as tat. You'll find them going for pennies in charity shops if they've not yet made it to landfill. But what of the seaside souvenir today? In my opinion there's tat and then there's tat! A glance in most souvenir shops now will reveal nasty dust-gathering polyresin ornaments (anything from Highland terriers to fairies) or signs with phrases like 'Gone to the beach' painted on them - possibly by someone on a minuscule wage in the Far East who won't understand the joke - much less what the idea of a holiday is.